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Cleartrip Launches Pricewatch; Are Air Ticket Price Wars Back?

It appears that the air ticket price war is back again. The year began with Spice Jet's new year offer that offered 10 lakh low cost tickets for direct flights to any domestic destination booked between January 11 to 13, 2013 at Rs 2013. Cleartrip, an online travel agent, has launched Pricewatch for international flights. It refunds money to the users when prices of international tickets the user has booked falls. For example, if someone books an international ticket at Rs 50,000 and if the best price for the route falls below Rs 50,000 anytime before the departure, Pricewatch will  automatically reprice the tickets offering cheaper fare. It will also automatically refund the difference to ones account. Pricewatch kicks in once a user books an international ticket with Cleartrip. Cleartrip states that Pricewatch will rebook the ticket and also send the new PNR code to the user, in case of a price drop. Essentially, Cleartrip cancels previous booking and books a new ticket for the user. It charges the user with an additional amendment fee. So the Pricewatch is only helpful if the difference in prices is greater than the amendment fee. Nevertheless it's a smart move by Cleartrip. Couple of days ago, MakeMyTrip, another online travel agent, launched a lowest airfare challenge where it offered users double the amount of difference in ticket if the user can prove that they can get a better price on international or domestic flight tickets elsewhere. While Cleartrip's process is automatic but checks fares only from Cleartrip, MakeMyTrip offers a…

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